Project Overview

Annual Hope Fund Week Campaign

lient: Internal Hope Fund Team
Type: Awareness + gratitude campaign for employees
Context: Annual Hope Fund recognition week, focused on sharing impact stories and thanking donors

Scope of Work

  • Campaign Posters (facility-level displays)

  • Infographic (highlighting impact and distribution of donations)

  • 30-Second Text-Driven Video (for internal and social sharing)

    • Included key stats + thank-you message

  • The Hope Fund is an internal employee relief program funded entirely by employee donations. Each year, the team hosts a weeklong campaign to share real stories of impact and thank those who’ve contributed.

    The visual challenge was twofold:

    1. Communicate clearly and emotionally across posters, social, and screens

    2. Bridge a visual gap between the Hope Fund brand and the corporate brand, which had historically been handled as separate entities. The final output needed to align with both while staying true to the message—impact, empathy, and gratitude.

  • I began by auditing both the Hope Fund and corporate brand assets, identifying visual overlap and where past executions had felt disjointed. My goal was to create a shared visual tone that respected the warmth and community feel of the Hope Fund while incorporating color, type, and hierarchy rules from the corporate system.

    The video and infographic were designed to be data-light but emotionally strong, leading with clarity, pacing, and gratitude over dense content.

  • Deliverables were created using Illustrator, InDesign, and AfterEffects, with templates built for consistency across future campaigns.

Client Feedback

“This was the first time the Hope Fund felt truly connected to the rest of our brand. You kept the message front and center while making everything feel cohesive, warm, and clear.”

Results

  • The campaign successfully tied together both brand identities without compromising either

  • Posters and infographics were displayed across multiple facilities and shared digitally by local teams

  • The social video saw strong internal engagement, with high completion rates and shares

  • The visuals set a new internal reference point for how the Hope Fund and corporate brand could co-exist visually moving forward